Digital printing vs offset

The criteria for deciding whether a job is more cost effective being produced on a digital printer vs. an offset press is changing as the quality, cost and speed of digital printers continue to improve. When I first started producing digital prints years ago, job quality was marginal and price limited the size of the jobs to about 1,000 double-sided sheets to be competitive with the price of offset printing. As technology improved in the last five years, the cost, speed and quality have advanced to the point where we have increased our maximum job size to 3-4 thousand double sided sheets and still be price competitive with offset printing rates. Digital printing is becoming cost and quality effective and reduces the turn around time for jobs of this size. As we move into the future the offset presses will still be necessary but they will be used for larger jobs that demand complexity and the highest print quality. Honestly, offset printing may have it’s place, but I feel (with the rate of advancement) the future is bright with digital.

-Tom

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